This is a facinating talk from the TED Confernce by Tom Wujec in Feburary 2009. Although it is brief and basic, Tom points out the power and the opportunity of the visual image. He describes how visual images create powerful connections in the brain. To maximize that connection he says to: (1) Use images to clarify ideas, (2) Make the images interactive, and (3) Make the images persistant.
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