My wife and I ordered a brick oven pizza. I ordered a beer and my wife wanted her usual Diet Pepsi. She came to the table with this cup. I notice icons and symbology everywhere.
The Pepsi brand is iconic. I am starting to see many famous brands latching onto iconic symbology to communicate their own brand uniqueness. It is an attempt to connect with consumers and their interests and passions. There are about a dozen icons on this cup that resonate with me and my interests. Many of them look similar to Mikons that people have made in Mikons.com.
Keep your eyes open for the intersection of branding, symbols, and icons. Share with me where you see some companies doing cool things with icons, iconography, and symbology.
