The three worst helmet logos are rather obvious. Helmet logos with letters are boring and unimaginative. Two are from Gotham.
Here was the criteria for the best NFL Helmet Logos. The criteria for the worst is just the opposite.
- Image only. Logos that have letters or initials are unimaginative. A good logo is iconic.
- Artistic interpretation of the mascot.
- Uniqueness – A helmet treatment that conveys the mascot in a novel way.
- Local or regional meaning. A logo that drawings on the local culture and is incorporated into the image gets extra credit.
The New York Jets helmet is the worst in the NFL. Why? It is busy, full of letter, the NY is barely discernable, the football icon is small and primitive. If you have to type the name and the nickname of your team on the helmet, you lack imagination. They can do better.
Ahh, the New York Giants logo. Big city, nickname Giants – and they use small letters? The use of letters alone is silly. But, this helmet logo makes no sense and does not say anything about the about anything.
The Tennessee Titans has more going for than just letters, but it has nothing do with Tennessee. It has a “T” with some comet motif and three stars. It just seems contrived. It just a bad design and a bad nickname.